New York Real Estate Social Media Tips for Agents

By Saleem Mubarak

Social media is reshaping the New York real estate market which is offering agents new ways to connect with clients. It is also helping them to build their personal brand and generate leads.

In today’s competitive landscape, New York real estate social media is becoming essential for agents who want to stay relevant.

Even seasoned professionals admit that staying relevant online is no longer optional—it’s essential.

Talking to NYC Empires about the importance of a digital presence, Vadim Abramov, a New York real estate agent, said:
“Although I am not a big social media user personally, I just opened an account a few months ago for my real estate. I don’t use it much yet, but I am planning to, as we cannot move forward in the future without a digital presence,” he replied.

He said that people are getting sales and emerging as brands because everyone gets information now via social media. It’s another way to market yourself and the technology these days allows you to target specific areas.

“I’m not very tech-savvy, but I guess you can target types of phones and areas. So I guess that’s definitely a way to get yourself out there, show everybody what you’ve done, what you have coming up and definitely draw leads.”

He said, “I assume a lot of agents or businesses benefit from it. I am actually planning on doing it. For me, it’s different— I’ve never done anything being behind the camera, but I think it’s something you need to implement into your business, aside from anything else you do,” he explained.

The Rise of New York Real Estate Social Media

When asked if traditional marketing like billboards and flyers is still effective, he said he is not sure about the billboards, but typical marketing like flyers, sending out cards—I call it calling—definitely work for clients who have shown interest in selling. Calling is a great method, along with emailing and hard mail, he said.

On calls, I make hundreds of dollars a day. I can tell by reactions whether to email, text, or send mail. Older people prefer mail, while the newer generation prefers email or text. Some don’t even want phone conversations. So yes, there’s a clear difference,” Vadim said.

Leveraging TikTok, Instagram, and YouTube for Leads

Talking about the importance of different social media platforms, like TikTok, Instagram and YouTube, he added: “All these platforms are best for establishing a brand and getting leads. I have never used TikTok, but it seems to have more engagement. It depends on your content and if you have a team, stay consistent. It should definitely be utilized,” he added.

Combining Websites with Google Business Profiles

When asked about the effectiveness of combining a website with a Google business profile, he said: “Definitely, a website is important if you have a brand. Google ads and marketing work with it. It suits buyers and sellers alike. With exposure, you can direct people to your social media and show what you’ve done. I think any media tool is important,” Vadim explained.

The Power of Personal Branding in Real Estate

He also emphasized that in the age of social media, personal branding is crucial.

“If you want leads with less work, branding puts you in front. People will want to work with you and use you as their agent. It’s the route you want to take,” he said.

Digital Marketing Levels the Playing Field

Similarly, he said that digital marketing gives small businesses a fair chance to compete with larger firms, even though he hasn’t used it personally. He added that companies using websites and Google profiles generate leads.

After a detailed discussion with Vadim, we can safely say that digital platforms continue to dominate. Real estate professionals who embrace social media, websites, and Google business profiles are likely to stay ahead, while those who hesitate risk missing out on opportunities in an increasingly connected market.

Author Profile

Saleem Mubarak: The writer is a real estate journalist specializing in all types of New York City properties, including luxury residences, commercial spaces, and homes.

He also writes humorous articles about real estate, investors, and realtors.