Vialto Expands at 545 Madison Baccarat Building

Web Desk

In another sign of growing demand for high-end office space, private equity firm Vialto Group has expanded its presence at 545 Madison Avenue, leasing an additional 10,000 square feet. The move brings the firm’s total footprint in the building to 17,500 square feet across two floors.

The property, owned and managed by Marx Realty, is known as the Baccarat Building — a name it earned after Marx partnered with the luxury lifestyle brand Baccarat to create a one-of-a-kind office experience blending hospitality and design.

Craig Deitelzweig, president and CEO of Marx Realty, said the building’s unique hotel-like feel continues to attract top-tier tenants.

“Our partnership with Baccarat and our focus on creating beautiful, sensory spaces have made 545 Madison a standout address,” he said. “Most of our tenants choose to grow within Marx buildings, and we’re thrilled to see Vialto more than double its space here.”

The leasing deal was arranged by Cushman & Wakefield, with Tara Stacom representing Marx Realty and David Dusek representing Vialto Group. Asking rent for the second-floor space was $95 per square foot, while the building’s overall rents range from $95 to $165 per square foot.

A Building That Feels Like a Five-Star Hotel

From the moment visitors step inside, 545 Madison delivers a luxury experience reminiscent of the world’s best hotels. A uniformed doorman greets guests at the entrance, while the lobby shimmers with Baccarat chandeliers and is scented with the brand’s signature fragrance.

On the eighth floor, the Leonard Lounge offers a refined setting for tenants to relax or meet, complete with a café, landscaped terrace, and Baccarat-designed fixtures and glassware. Even the building’s electric Rivian house car carries the Baccarat scent in its ventilation system — a subtle detail that ties the experience together.

A Destination for Finance and Luxury Tenants

Marx Realty’s 545 Madison combines glamour and comfort, creating an atmosphere that appeals to tenants in finance, investment, and luxury sectors.

Current occupants include financial technology firm GTS, and private equity firms Millennium Partners, Snow Phipps, Kohlberg, and Orangewood Capital, along with other top wealth management companies.

Deitelzweig said the goal was to make offices that people look forward to working in. “We’ve reimagined what office life can feel like,” he added. “It’s not just about where you work — it’s about how the space makes you feel.”